Lack of ownershipĪn effective strategy requires cross-departmental and cross-functional feedback from across the organization. It’s important to understand what’s at the core of these challenges before we dive into solutions. There are four main challenges when it comes to strategic planning: lack of ownership, poor communication, lack of alignment, and slow adoption. Let's take a look at some of the most common challenges and pitfalls of strategic planning - and how you can avoid and overcome them. 'Too often, we get consumed with what we're going to do tomorrow, that we never raise our head above the trees to see if we're headed in the right direction.”

'I find that many folks confuse strategic planning with tactical execution,' says Mark Kelly, CEO of NewEdge Growth. Whether your horizon for strategic planning is next month, next quarter, or next year, it's essential to define the actions today, next month, and next quarter to impact your desired destination and outcomes. While it's exciting to see where the road takes you, even the most spontaneous travelers have a destination and expected travel timetable in mind. Think about the planning that goes into a cross-country trip.

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